Wednesday, March 31, 2010

The best mascara products


Almost every woman wants and needs mascara in her beauty kit. It is the best way to accent the eyes when the addition of other makeup isn’t possible. While there are hundreds of mascara brands on the available today, they vary greatly. Some offer volume. Others lengthen. Some are waterproof. Others are made for sensitive eyes. Some curl.

Some color. It can, therefore, be difficult to decide which mascara product to purchase. Here is some help to take away all of the confusion. Here are today’s best mascara products according to focus groups, the top fashion magazines, and the Internet.

Best Volumizing Mascara – Rimmel Volume Flash

The name speaks for itself. This mascara offers maximum volume in a flash. Unlike other Rimmel mascaras that sometimes clump, Volume Flash does exactly what it claims. All that is left behind is beautiful lashes.

Volume Flash comes in three shades: blue sapphire, brown, and black. It can be purchased anyplace where Rimmel products are sold. That includes beauty stores like Ulta, discount department stores like Wal-Mart and drug stores like Rite Aid. The cost is well under $8.

Best Lengthening Mascara – L’Oreal’s Lash Out Extra Lengthening

Lash Out lets you build your lashes to new heights, making them longer, curvier and more beautiful than ever before. Best of all, the product is flake proof and smudge proof. That means it is suitable to even the most sensitive eyes. Lash Out comes in two colors: black and black brown. It retails for around $8 at beauty stores like Ulta, discount department stores like K-Mart, and drugstores like Walgreen’s.

Best Curling Mascara – Benefit Get Bent

This mascara’s revolutionary formula and angle brush allows one to lift, curl, and define lashes. The brush ensures that every lash is covered without smudging or sticking together. Get Bent comes in black and retails for around $19. It can be difficult to find in local stores but can be purchased directly from Benefit at Benefits Cosmetics.com.

Best Waterproof Mascara – Avon Wash Off

Avon Wash Off mascara provides waterproof coverage until one is ready to wash it away. All the while, it provides long, luxurious and voluminous lashes. Colors include black, black/brown, navy, and violet. Avon is currently running a special that allows one to purchase this amazing mascara for just $.99; one of the best bargains available today.

Best Non Smudge Mascara – MAC Pro Lash

This mascara does it all. It lengthens, volumizes, and lasts until one is ready to take it off. Use one coat or several layers to build the most beautiful lashes that can be found anywhere. MAC Pro Lash comes in black and black brown.

It retails for under $15. Unfortunately, it can be difficult to find since it is only carried in certain upscale department and beauty stores. But it can always be found at MAC’s website at MAC Cosmetics (.com).

Best Inexpensive Mascara – Maybelline’s Great Lash

Great Lash has been around for a long time. Yet it remains a favorite among consumers and makeup artists. It conditions and thickens at the same time. But it also adds length and definition. It is hypoallergenic, making it safe for women with sensitive eyes and those who wear contacts.

Great Lash comes in three shades of black: soft black, very black, and blackest black. It also comes in two shades of brown: brownish black and dark brown and in royal blue. It retails for around $6.

Best Overall Mascara – Almay One Coat

One Coat is an all time favorite of mine. It goes on smoothly and both lengthens and volumizes without flakying smudging, or sticking together. There are no spider eyes with this near perfect product. One Coat comes in brown, black/brown, and black. It retails for around $5 and can be found at discount department stores like Target, beauty stores like Ulta, and at drugstores like CVS.

While there are lots of mascaras on the market today, the above represent some of the very best according to a cross section of consumers and practioners in the beauty field. However, keep in mind, that makeup brands vary from individual to individual. What works on one may be unsuccessful on another. It is important to experiment to find out which one works best for you.

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